Good For The Planet

We also love making sure the small switches we make count for big changes for our planet! Our environment counts just as much as it goes hand in hand with our wellbeing. This means we make conscious decisions every step of the way to minimise our impact on our planet from packaging to the choice of ingredients we use in our products. 


We strive to be

  • Plastic Free
  • Zero Waste
  • Biodegradable
  • Compostable
  • Reusable
  • Recyclable


Our containers

'More than one billion empty plastic toothpaste tubes end up in landfill every year'

Our tooth powders are sustainably and ethically hand blended in small batches to reduce waste.

We use glass jars with aluminium lids, and paper labels. The glass jars can be refilled with our biodegradable compostable sachets, recycled or repurposed in any way you like (think spices, bibs and bobs or as a pot for a seedling!)


Our packaging

Your orders are sent out 100% plastic free, in 100% recyclable and compostable corrugated cardboard shipping boxes with paper wrappings, labels, and tape. 

Your orders are protected using brown kraft paper packaging materials, reused paper packaging materials or shredded cardboard from the packaging our ingredients come in to ensure the least amount of waste is created throughout the entire production process. 

We chose not to send out a printed invoice with your order, instead we trust you received your confirmation email in your inbox.

Ingredients in toothpaste and environmental sustainability

'Twice a day, every person in the world spits toothpaste down the drain, winding up in our water ways'

Some of the chemicals used in our everyday toothpaste include SLS, Triclosan, parabens, potassium nitrate, artificial flavours, colourings and sweeteners can not only destroy fragile aquatic ecosystems but also disrupt hormones in animals, aquatic life and humans (triclosan, microplastics have been found in fish, breastmilk, in our lungs) making it a nasty cocktail that is damaging our planet. 

Apart from the fact that we choose not to use chemicals in our tooth powder to support your body’s natural ecosystem from the inside out, our ingredients are environmentally friendly, 100% organic, pure and biodegradable to preserve the environment that sustains us, from the outside in.