Brushing up to create a cleaner world

We couldn’t find a natural toothpaste that ticked every no-tox box.

So we created one.

We’re so much more than a natural toothpaste company. We’re a community of people who care about creating healthy bodies, healthy environments and a healthy planet.  

Every time you purchase a jar of our toxin-free organic toothpowder, you’re voting for the kind of world you want to live in.

A world where people understand that good oral health is vital for overall health and wellbeing.

Where daily rituals support mindfulness and good mental health.

Where millions of toothpaste tubes are saved from landfill.

And where one female founder with a vision can ignite a movement.

Since 2021, we’ve helped thousands of people cut chemicals and limit landfill while improving their oral and overall health. And we’re just getting started. 

Our Ethos

You’ll love our oral health products if:

  • You’re looking for a simple way to improve your oral and overall health.
  • You want to limit the amount of chemicals you use and consume.
  • You want to address tooth sensitivity and surface stains naturally.
  • You care about sustainability and want to avoid plastic ending up in landfill.
  • You’re searching for new ways to reduce those sugar cravings.
  • You’re ready for a daily ritual that supports mindfulness and mental health.
  • You like supporting female-led Australian businesses using local, ethically sourced ingredients.


A word from our Founder, Karen Tan 

Integrative Health Practitioner | Wellness Entrepreneur | Natural Maker | Mum of Two

There are sliding doors moments that alter the course of our lives. One of mine was in 2015 when I was diagnosed with multiple chemical sensitivities. The diagnosis inspired me to take a closer look at the products I was using in my home and on my body.

At the time I was an architect studying building biology, a speciality that helped me identify and remove chemicals from my life. When my symptoms resurfaced six years later, I turned my attention to the toothpaste I was using and was shocked to discover just how many harmful substances it contained. I searched for a natural alternative and found that even the organic brands contained sweeteners and relied on plastic packaging.

I’d always loved making things from scratch so I started hand blending organic toothpowders. Little did I know I was blending my way from architect to entrepreneur. In 2021, ohGiGi was born – the name a nod to my Malaysian heritage (‘gigi’ means ‘teeth’ in Malay). As the five-star customer reviews rolled in, what started as a passion project became the thriving business you see today.

My endless curiosity about low tox living and desire to create a cleaner world for my two children are the driving forces behind ohGiGi. I am so grateful to be surrounded by a community of customers who share my vision for creating healthy environments filled with healthy individuals. Together we can be the change we want to see.